VITAL SHAMPOO

This all-natural, sulfate-free shampoo revitalizes hair and scalp and gives hair weightless hydration and shine

$29 / 8.5 fl oz

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HAIR TYPE:
Straight, wavy, curly, color-treated

RESULTS:
Perfectly cleansed hair with weightless body, bounce, and shine

NO ANIMAL TESTING NO ANIMAL TESTING
VEGAN VEGAN
ALL-NATURAL FORMULA ALL-NATURAL FORMULA
FRESH FOR MAXIMUM EFFICACY FRESH FOR MAXIMUM EFFICACY

This all-natural, sulfate-free shampoo revitalizes the scalp and hair without disturbing the natural moisture balance.

  1. Effectively cleanses without stripping hair and scalp of its beneficial natural oils
  2. Silicone-free, all-natural conditioning ingredients moisturize and strengthen hair without leaving a heavy feel after washing
  3. Protects hair against oxidative stressors and improves hair's overall elasticity, bounce, and body
Peak efficacy
Peak efficacy
NUORI QUALITY

Our products are professionally blended in small batches every 10-12 weeks. This ensures that the formulas are not weakened by time-related breakdown.

Premium beauty industry standard

The cosmetics industry standard for shelf life is minimum of 2,5 years, and in many cases much longer. This leads to suboptimal ingredient efficacy.

HIGHEST PURITY
NUORI QUALITY
NUORI QUALITY

Our freshness concept allows us to create all-natural formulas that are 100% free from synthetic preservatives, stabilizers, fillers and other additives.

PREMIUM BEAUTY INDUSTRY STANDARDS
PREMIUM BEAUTY INDUSTRY STANDARDS

Preservatives, stabilizers, fillers and other synthetic ingredients are used to artificially prolong shelf lives and improve profits.

Nuori
Complex of sulfate-free cleansing agents
Complex of sulfate-free cleansing agents

Plant based, well-tolerated surfactants form a generous dreamy lather. They remove dirt and impurities without stripping the scalp and hair of the beneficial natural oils.

Ginseng root extract
Ginseng root extract

Nourishes the scalp and strengthens hair follicles and roots. It promotes the growth of new hair and prevents it from weakening and breaking.

Green tea extract
Green tea extract

A powerful antioxidant that both protects against and neutralizes damaging free radicals. It has skin conditioning and anti-inflammatory properties, and it improves hair's elasticity and moisture retention.

Aqua (Water), Sodium Cocoyl Glutamate, Cocamidopropyl Betaine¹, Citric Acid, Decyl Glucoside, Acacia Senegal Gum, Xanthan Gum, Caprylic/Capric Triglyceride, Benzyl Alcohol, Hydroxyacetophenone, Limonene², Citrus Limon (Lemon) Peel Oil, Citrus Nobilis (Mandarin Orange) Peel Oil, Polyglyceryl-3 Betaine Acetate¹, Benzyl Acetate, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Pelargonium Graveolens (Geranium) Leaf Oil, Cinnamomum Zeylanicum (Cinnamon) Leaf Oil, Citrus Aurantium Dulcis (Orange) Peel Extract, Coriandrum Sativum (Coriander) Seed Oil, Eucalyptol, Gamma-Nonalactone, Litsea Cubeba Fruit Oil, Mentha Spicata (Spearmint) Herb Oil, Pogostemon Cablin (Patchouli) Leaf Oil, Raspberry Ketone, Camellia Sinensis (White Tea) Leaf Extract, Malva Sylvestris (Mallow) Flower/Leaf Extract, Panax Ginseng Root Extract, Sasa Kurilensis Leaf/Stem Extract, Sodium Benzoate, Citronellol², Linalool², Eugenol², Geraniol², Citral², Potassium Sorbate¹.

 

¹ Plant origin / ² From 100% natural essential oils

 

This all-natural, sulfate-free shampoo revitalizes the scalp and hair without disturbing the natural moisture balance.

  1. Effectively cleanses without stripping hair and scalp of its beneficial natural oils
  2. Silicone-free, all-natural conditioning ingredients moisturize and strengthen hair without leaving a heavy feel after washing
  3. Protects hair against oxidative stressors and improves hair's overall elasticity, bounce, and body
Peak efficacy
Peak efficacy
NUORI QUALITY

Our products are professionally blended in small batches every 10-12 weeks. This ensures that the formulas are not weakened by time-related breakdown.

Premium beauty industry standard

The cosmetics industry standard for shelf life is minimum of 2,5 years, and in many cases much longer. This leads to suboptimal ingredient efficacy.

HIGHEST PURITY
NUORI QUALITY
NUORI QUALITY

Our freshness concept allows us to create all-natural formulas that are 100% free from synthetic preservatives, stabilizers, fillers and other additives.

PREMIUM BEAUTY INDUSTRY STANDARDS
PREMIUM BEAUTY INDUSTRY STANDARDS

Preservatives, stabilizers, fillers and other synthetic ingredients are used to artificially prolong shelf lives and improve profits.

Nuori
Complex of sulfate-free cleansing agents
Complex of sulfate-free cleansing agents

Plant based, well-tolerated surfactants form a generous dreamy lather. They remove dirt and impurities without stripping the scalp and hair of the beneficial natural oils.

Ginseng root extract
Ginseng root extract

Nourishes the scalp and strengthens hair follicles and roots. It promotes the growth of new hair and prevents it from weakening and breaking.

Green tea extract
Green tea extract

A powerful antioxidant that both protects against and neutralizes damaging free radicals. It has skin conditioning and anti-inflammatory properties, and it improves hair's elasticity and moisture retention.

Aqua (Water), Sodium Cocoyl Glutamate, Cocamidopropyl Betaine¹, Citric Acid, Decyl Glucoside, Acacia Senegal Gum, Xanthan Gum, Caprylic/Capric Triglyceride, Benzyl Alcohol, Hydroxyacetophenone, Limonene², Citrus Limon (Lemon) Peel Oil, Citrus Nobilis (Mandarin Orange) Peel Oil, Polyglyceryl-3 Betaine Acetate¹, Benzyl Acetate, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Pelargonium Graveolens (Geranium) Leaf Oil, Cinnamomum Zeylanicum (Cinnamon) Leaf Oil, Citrus Aurantium Dulcis (Orange) Peel Extract, Coriandrum Sativum (Coriander) Seed Oil, Eucalyptol, Gamma-Nonalactone, Litsea Cubeba Fruit Oil, Mentha Spicata (Spearmint) Herb Oil, Pogostemon Cablin (Patchouli) Leaf Oil, Raspberry Ketone, Camellia Sinensis (White Tea) Leaf Extract, Malva Sylvestris (Mallow) Flower/Leaf Extract, Panax Ginseng Root Extract, Sasa Kurilensis Leaf/Stem Extract, Sodium Benzoate, Citronellol², Linalool², Eugenol², Geraniol², Citral², Potassium Sorbate¹.

 

¹ Plant origin / ² From 100% natural essential oils

 

How to use

Apply generously to wet hair and scalp, lather, and rinse. Repeat if necessary.

Suitable for all hair types. Sulfate and silicone free. Color safe.

"NUORI has offered an alternative way forward in natural beauty"

NUORI has offered an alternative way forward in natural beauty

"My jaw dropped of pure joy"

ELLE

"Scandinavian Miracle Skin Elexir:
NUORI's highly potent skin and body care"

Scandinavian Miracle Skin Elexir:NUORI's highly potent skin and body care

"Potent ingredients with peak levels of nutrients. At the movement's forfront is NUORI"

Potent ingredients with peak levels of nutrients. At the movement's forfront is NUORI

"My Holy Grail. It's out-of-this-world good"

My Holy Grail. It's out-of-this-world good
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FAQ

WHAT DO YOU MEAN BY 'NATURAL' & 'PURE'?

NUORI is committed to producing formulas that are 100% natural. This means that we only use ingredients that fall into the 3 categories of ingredients that can be labeled natural: natural origin derived, natural origin modified and nature-identical. We also restrict the use nature-identical ingredients to a bare minimum and only use them, if a variant made from plant origin does not exist or cannot be obtained in an environmentally sustainable manner.

As a result of this 100% natural policy, all our products are free from parabens, mineral oils and petrolatums, PEGs, PPGs, MEA, DEA and TEA, phthalates, silicones, and sulfates. We also don't use any synthetic preservatives, stabilizers, fillers, fragrances, or colorants.

Do you test on animals? Are your products cruelty-free?

We meticulously test all NUORI products and ingredients, but never on animals. We never have, we never will. All NUORI products are cruelty-free.

Are your products vegan?

Yes, the full NUORI product range is made using plant-based ingredients. The only exception is our sustainably harvested beeswax, which is used in these products: Vital Facial Cream, Lip Treats, Supreme Polishing Treatment, Enriched Hand Lotion, Vital Body Balm, and Vital Hand Cream.

About Nuori

"NUORI is the first natural beauty brand that truly performs. We develop all natural skincare that is at the forefront of bio-active ingredient innovation and delivers visible results.

My vision has always been to eliminate the need to choose between all natural formulas and results. NUORI products contain only natural ingredients with clinically proven benefits and absolutely no synthetic or toxic additives. We are the only beauty brand to utilize the science of freshly blended formulas. That’s why the world’s top international spas and skincare therapists prefer NUORI.


- Jasmi Bonnen, Founder of NUORI

Results firstNatural always
 • Results first • Natural always •