The reason we are so committed to only using natural ingredients is three-fold:Firstly, compounds that are organically found in nature (opposed to man-made compounds), tend to have a much greater affinity to our skin. This means that the skin cells more readily receive and utilize these compounds.Secondly, natural ingredients are bio-degradable, which means that they do not pollute our planet.Thirdly, natural ingredients are a much cleaner, naturally renewable alternative to petrochemical-derived ingredients. Many consumers aren’t even aware of the fact that commonly used skincare ingredients such as mineral oil, petrolatum, paraffin wax, PEGs, MEAs, DEAs and TEAs are all derived from petroleum, which is an unrenewable resource with high toxicity concerns.