Armin PourhosseinI and Christian Jüttner founded Woodberg back in 2014. It was originally an online store that they ran on the side while managing two demanding full-time careers. Armin was working as a lawyer in a global auditing firm, while Christian, who studied economics, was managing logistics at a start-up sneaker shop. Three years later, the pair decided to open a physical store in Darmstadt, Germany to provide customers with an elevated shopping experience for all the senses.  

Armin and Christian share a passion, not only for sports and a healthy lifestyle, but for high-quality natural skincare. The focus at Woodberg is on international brands that are not found everywhere and that value highly effective formulas, innovative ingredients, and no animal testing. Their carefully curated range includes small indie manufacturers, internationally renowned eco-brands, traditional companies and, increasingly, niche perfumes. Ever since the opening of the store, Woodberg has been a full-time job for Armin and Christian and they have never looked back. 

We caught up with Armin and Christian to ask them our 3 favorite questions: 

Why did you choose to work with NUORI?  

What we love about NUORI is the innovative approach to skincare manufacturing, which is to produce in small  fresh quantities resulting in maximum efficacy of the well-chosen, all-natural ingredients. The products are fun to use, with pleasant textures and fragrances and provide visible effects. The wide range leaves nothing to be desired.  

What is your favorite NUORI product? 

One of our favorites is the Vital Foaming Cleanser, which leaves skin super clean, but also super soft and nourished. Easy to use and great for day and night the whole year round. And the whole team loves the Vital Hand Cream for its great skin care effect, the handy packaging for taking it with you wherever you go, but especially for the irresistible smell of Milchschnitte, a popular sweet snack in Germany.  

What is your definition of “Time Well Spent”? 

Time well spent for us is definitely time spent with friends and families, doing sports like yoga and bouldering, talking and thinking and fantasizing about delicious vegan food, eating lots and lots of delicious vegan food and of course pampering ourselves with great skincare. 

Visit Woodberg and Armin and Christian at Schulstraße 11 in Darmstadt. Normal opening hours 11am – 4pm, Monday to Saturday.

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