NUORI met with Rikke Hjelde Lambis, the founder of Fillo Boutique in Copenhagen. We chatted about her career journey that led her to open up her own boutique with a very selective and unique variety of designer underwear & basic wear. 

Rikke’s first professional passion was shoes. She moved to London to pursue her dream and become a shoe designer. After College she started her own shoe brand, rikke h, designing gorgeous shoes but without having a clue about the business side of things. When one of her London customers, Scorah Pattullo, approached her to design their own shoe line, she gladly said yes. Scorah Pattulo was like a second family to Rikke, and she worked with Frances and Johnny for years doing what she loved the most - creating beautiful shoes. 

But life works in mysterious ways. When Rikke had her second son, combined with the financial crisis and losing her job, she looked for a change of pace and new challenges. She decided it was the time to travel less and in 2009 she opened Fillo Boutique, a little dream come true in Copenhagen. The products that get chosen for Fillo Boutique are all about quality and aesthetics and the everyday feeling of luxury that we all deserve. 

What we love about Fillo Boutique is feeling Rikke’s warm and welcoming personality when you enter her store. Not to mention her team, who make you feel comfortable, and finally having someone guide you to your perfect bra size! 

Three Questions for Rikke

Why did you choose NUORI?

The pure and clean ethos of NUORI appealed to me. I personally only use natural beauty products, but they have to do the job. I love the scent of the NUORI products and most of all the real difference they have on the skin. 

What are your favorite NUORI products? 

I actually love all the NUORI products but if I had to choose one favorite it would probably be the Vital Foaming Cleanser. It feels so smooth and lovely on the skin and leaves your face feeling very soft and clean without any dryness. 

What is your self-care ritual? 

I find that making my everyday life and routines enjoyable is very important. A big thing for me right now is winter bathing that my two sons gently pushed me into. We recently moved down to the harbor and I try to go for a swim with my sons or my friend most mornings. It’s the best way to start the day and has transformed my view of the Danish Winter. 

Visit Fillo Boutique in one of most attractive streets in Copenhagen, in the heart of Fredriksberg, Gammel Kongevej 87.