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SODIUM HYALURONATE - Hyaluronic acid is a natural compound found in skin and serves as an inner moisturizing agent. With age, skin’s own production of hyaluronic acid declines, which can lead to increased dehydration, the appearance of fine lines and loss of elasticity. The challenge with using hyaluronic acid in topical treatments is that it cannot penetrate skin, due to its large molecular weight and size. At NUORI we use a unique split form of hyaluronic acid, which has a lower molecular weight and size; therefore, it is able to penetrate the skin, delivering remarkably hydrating and fortifying benefits. Not only does it replenish and retain the skin's inner water reservoirs, the ingredient also functions as an exceptional carrier of other beneficial ingredients for the skin, such as vitamins and fatty acids. Since the form of hyaluronic acid used in NUORI products is able to penetrate and hydrate deeper into the skin, it also positively influences cell turnover and strengthens the skin’s barrier function by fortifying the lipid structure. NUORIs hyaluronic acid is 100% natural and does not contain any traces of animal components.